Speech Essay Example | Topics and Well Written Essays - 250 words - 4

Speech - Essay Example As Danier specializes in the quality and expertise they put into their products, I would say that it would be best for them to position their company as a premium leather store that will bank on genuine leather materials and stick to a realistic premium pricing. I strongly believe that this will drive more sales as it will be more attractive to people who have affinity with leather products and will not create any doubts on the quality especially because real leather is practically priced premium. This will also drive loyalty once customers see that the products offered do not in any way compromise quality. I will measure the success of the campaign that centers on a strong brand positioning aside from sales monitoring by coming up with a loyalty privilege account where customers who see themselves doing constant business with Danier instead of a one-time purchase only can avail of this by just purchasing the loyalty privilege digital card which in turn will give them access to promos and discounts. This will surely push for future purchases by a strong niche of leather lover